Principles of Arts, Audio and Video Technology and Communication - Texas Edition


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Help students build knowledge, skills, and educational requirements for career success

The employment outlook for multimedia artists and animators is projected to grow 6 percent from 2014 to 2024. Written exclusively to meet the Texas Standards, Principles of Arts, Audio & Video Technology and Communications, Texas Edition helps students explore the career paths available to them and build strong communication and application skills for today's workplace.  Prepares students for ACA (Adobe Certified Associate) certifications.

Essential coverage of the professional applications for today's workplace

  • Illustrator for graphic design and illustration
  • Photoshop for commercial photography and printing
  • Flash to explore animation
  • Premier Pro to cover audio/video production
  • Return to Flash to focus on game design
  • Professional communications and fashion design

Provides an excellent foundation for exploring career opportunities Getting Started opens the book and provides:

  • An overview of the career cluster and it's pathways
  • Exploration of the careers available in each pathway
  • The businesses and industries that provide employment in these fields.
  • The education and skill requirements necessary for careers in this cluster
  • Employment trends

Softskills covers a variety of subjects related to the study of arts, audio/video technology, and communications

  • Includes review projects to promote further research, writing, and designing.
  • Topics include employability skills, history, legal and ethical issues, communication, teamwork, leadership, and how to give and receive constructive criticism

Hands-on, real-world projects

  • Each chapter is presented through lessons that introduce a number of application features
  • Students learn and practice these features as they complete real-world projects such as preparing advertising and marketing materials, designing clothing, or readying files for various types of output

Chapters and lessons are structured to engage and simplify learning

  • List of the topics to be covered in the lessons and why those topics are important
  • Try It! exercises allow students to practice what they learn about each feature
  • Numbered steps make it easy for students to complete each part of the project
  • Frequent illustrations show students how to select settings, as well as show them results they can use to check their progress
  • Icons included in the steps help students identify the correct tool to use for the current task
  • Exercises include numerous notes that provide helpful tips or alternate methods of performing tasks and definitions of important terms
  • Feature boxes include more in-depth information on graphic design topics, tools, shortcuts, and professional methodology

Review, practice, and apply with chapter-ending activities

  • Review questions remind students of the important skills and features they have learned and to assess their knowledge of the chapter's key points
  • Two hands-on projects provide students another chance to practice the skills they have learned
  • A Portfolio Builder provides step-by-step instructions on how to complete a project that requires students to apply the skills and features they learned in the chapter
  • A Critical Thinking project challenges students to complete a project on their own or with minimal instruction

Program Facts

Grants and Funding
  • Carl D. Perkins
State Pages