A concise and comprehensive introduction to business
Business in Action remains the premier, comprehensive textbook for important introductory business principles and concepts. Featuring a highly organized, objective-driven structure, the text incorporates relevant, contemporary examples and trends from the business world. Now 16 chapters (down from 20), the 9th Edition has been streamlined to better match the needs of the course. New material, visuals, and assessment questions cover the full spectrum of contemporary business topics without filler or fluff. So students can focus on what’s important — developing the skills today’s business leaders are looking for.
Personalize learning with MyLab Intro to Business
MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. For example, Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges. Learn more about MyLab Intro to Business.