Features and Benefits


A no-frills, objective-driven structure simplifies the learning process

  • New - Streamlined coverage (from 20 to 16 chapters) of essential business topics better aligns the course curriculum to this textbook.

  • Each chapter is divided into seven segments of equal importance, each with its own learning objective and comprehensive checkpoint. This chunking of information helps students absorb new concepts in manageable doses.

    •  New - Learning objectives focus on key aspects of thriving in the digital enterprise. These non-technical overviews explain the business implications of innovations that students are hearing about in the media and that they’ll likely be expected to use on the job.
    •  Checkpoints confirm students’ understanding of the material and offer opportunities for review.
  • New and Updated - Coverage of the latest research and practices in contemporary business — from inclusiveness in financial services to the ethics of artificial intelligence — prepares students for changes occurring in the world of business today.

Activities help ready students for job interviews and workplace challenges

New - More than 275 questions and activities that help students develop their employability skills related to communication, critical thinking, collaboration, knowledge application and analysis, business ethics and social responsibility, info technology, and data literacy, have been added.

  • New - Growing as a Professional (5 activities per chapter) encourage students to apply the business concepts they’re learning about to facets of their academic and personal lives right now.  

  • New - Resolving Ethical Dilemmas. Exercises that challenge students with realistic ethical dilemmas that require thoughtful analysis and decision-making.

  • New - Intelligent Business Technology. Research activities to help students grasp the benefits of the smart systems that their future employers will likely use.

  • Sharpening Your Communication Skills is an opportunity for students to practice communication skills while exploring real-life business issues and challenges.

  • Building Your Team Skills provide students with multiple opportunities to work with classmates on reports, presentations, and other projects.


Strong pedagogy and tools build students’ skills, awareness, and insight

  • Uniquely designed diagrams, infographics, and exhibits present vital concepts visually, minimizing reading time and maximizing students’ learning outcomes.

  • Clear, concise writing with a conversational, professional style helps keep students engaged.

  • New - 16 Behind the Scenes chapter opening vignettes and end-of-chapter case studies show students how professionals apply the same skills and concepts they’re reading about in the chapter, in real life.

  • New - 150 Exhibits that teach (30 of which are new to the 9th Edition), including diagrams, graphs, quick-reference tables, and more, address the challenge of getting students to read long passages of text by presenting vital concepts visually. Emphasis throughout the text is on productive learning — helping students minimize the time they spend reading while maximizing their learning outcome.


Reach every student with MyLab

  • Teach your course your way:  

    • A powerful homework and test manager lets you create, import, and manage online homework assignments, quizzes, and tests that are automatically graded.

  • Empower each learner:  

    • The Chapter Warm-up assessment helps you hold your students accountable for learning key concepts in each chapter before coming to class.

    • Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.

  • Deliver trusted content:

    • Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.

    • Engaging Videos explore a variety of business topics related to the theory students are learning in class. Exercise Quizzes assess students’ comprehension of the concepts in each video.

  • Improve student results: When you teach with MyLab, student performance often improves.