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Better Buiness is not your typical encyclopedia of business concepts. Better Business changes the flow of information so you and your students can have better conversations about the material and so both parties are active participants in the course. Better Business was designed to communicate fundamental business concepts in the form of a clear and engagnd conversation, not a dense text. This conversational stye consistently creates a "Question and Answer" dialogue that draws students intho material. The unique Q&A format of the text poses intriguing questions followed by clear, directed answers, encouraging students to read with purpose so they are prepared to have better conversations with you and each other in class.